Our mission is to develop dramatically better juvenile products and build a great company. Dramatically better products redefine the most important attribute in their category. Great companies care about more than financial success.


We never let fear of failure limit our creativity, and we’re open to change whenever good ideas present themselves.


We’re passionate about what we do and that inspires passion in others.


We treat people like they are our most important asset, because they are.

  • Sale!

    The 4moms – rockaRoo

    $ 1,791.00$ 1,971.00
    BIG Motion, small size.TM The 4moms® rockaRoo® provides front to back gliding motion that babies love in a compact size. The smooth gliding motion of the rockaRoo soothes your baby like you do when comforting them in your nursery glider or rocking chair. It’s sleek, modern design is one third the size of traditional swings so the rockaRoo looks great in your home!
  • Sale!

    The 4moms® – mamaRoo®4 Infant Seat

    $ 2,241.00$ 2,502.00
    It moves like you do™ The 4moms® mamaRoo®4 infant seat bounces up and down and sways from side to side, just like parents do when comforting their baby. Select from five unique motions, like car ride and tree swing, and five different speeds. Choose from four built-in sounds or connect it to any MP3 player. The seat reclines to multiple positions to allow baby to lie back and relax or sit up and play. The mamaRoo is also Bluetooth enabled so you can control the motion, sound, speed and volume from your compatible smart device without disturbing baby! The overhead toy mobile now includes interactive, reversible toy balls. Keep baby’s attention with the sound of the crinkle ball, rattler or reflective mirror ball.
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