Here at Hippychick, we’re all about making parents’ lives easier. When life is easier, it’s more fun!  Our name is quite cute and fluffy and so are many of our products but we are also very practical and hard-working.  We expect a lot from our products. As a parent, when you use something every day, it’s often the little details that count. We notice those things too.

  • Good design is everything to us. 
  • Our products work well and are a pleasure to use.  
  • They are made to last and to be handed on.
  • They all have something unique: whether it’s their fabric, their versatility, or a simpler, smarter way of doing things.
  • Many have won prestigious Nursery Industry and press award

We consider things as a parent:

  • Is the fabric top quality for the job?
  • Will this toy survive in the hands of a boisterous toddler?
  • Can you fold it up and travel with it?
  • Is it fun for more than one or two goes?
  • Is it safe - but not boringly so?
  • Is it comfortable and soft? 
  • Can it be washed in the machine and still look good?

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