In the middle of the 1990’s I was a corporate lawyer with two boys and a burgeoning sense of environmental awareness. By coincidence I happened to read a newspaper article about the damaging effects disposable diapers had on the Swedish environment. The article said that each baby caused in average a half-ton of used diapers every year. Even more alarming was the fact that traditional disposable diapers were mainly made of plastic from oil. The burden on nature was huge and there were no good alternatives around. This was upsetting! I could not let go of the idea that there had to be a better way of making diapers. So, after five years of research, hard work and development I changed my life completely, from lawyer to an ecological entrepreneur. I started Eco by Naty and launched a biodegradable and environmentally friendly disposable diaper. This was followed by a line of baby care products, ranging from skincare wipes to pull-on pants.