The Gro Company was founded in 2000, the result of two parents battle to get their baby to sleep at night. Practically unheard of in the UK, an Austrian sister-in-law introduced them to baby sleep bags, and after the amazing 12 hour sleep as a result, Grobag was born. Wanting to spread the word to other sleep deprived parents, our founders gave themselves a target of 10 years to get the UK from 0% to 80% baby sleeping bag usage, but managed it in 5.

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