Biolane has more than 40 years of expertise in looking after baby’s skin. A daily requirement to offer your baby the best, whether through the quality of our formulas, the practicality of our products or their innovation.
Our desire: to make every moment you share with your baby, a moment of softness, complicity and pure tenderness.
Giggles Baby offers unique solutions to help mothers to better utilise their most valuable resource – their time. Founded in 2018, our mission is to create offerings that makes mothers to better their experience in childcare which we believe is a must today in a world that is not only demanding, but often require us multitasking to the extreme.
WaterWipes were created by our founder Edward McCloskey after his newborn daughter suffered with bad nappy rash.
After an extensive search he couldn’t find a baby wipe that didn’t contain chemicals or other ingredients that would’ve been too harsh for her sensitive skin, so he decided to make his own.
Many years later and after a lot of hard work, testing, and scientific research, WaterWipes were born. Pure, gentle and safe for the most delicate skin but in the convenience of a baby wipe, WaterWipes are the next best thing to cotton wool and water.
Every day, parents around the world are discovering the benefits of our gentle and safe WaterWipes for their baby’s skin, we hope you like them too.